Dutch Bros
Holiday 2025

The Rock the Holidays campaign pushed me as a creative in every area. I art directed the photoshoots, illustrated six unique cup designs and their wrap-around artwork, and brought it all to digital with e-gift cards, social, motion design and app stickers. The goal: a fun, out-of-the-box, edgy holiday campaign for a nationwide coffee company.

Made in Illustrator, InDesign, and Photoshop.

The Cups

Photography

  • Peppermint and holly cups on a green table beside a guitar amp and microphone
  • Three cups with red light bulbs and a guitar amp against a red checkerboard wall
  • Three peppermint cups on a red checkerboard table under a paper chain
  • Two raspberry drinks beneath a glittery mistletoe ball
  • Two holiday cookie drinks under red and green disco-ball garland
  • A single cup on a green table surrounded by red light bulbs and a guitar amp
  • A peppermint mocha with a tambourine, bows and candy canes on a red checkerboard
  • A raspberry drink beneath floating mistletoe with green ribbon
  • A Holly Jolly Hype drink with disco-ball garland and red ornaments
  • Flat lay of a microphone, drumsticks, bulbs, sprinkles and bows on green

The Merch

Smiling model in a green sweater holding a Rock the Holidays cup ornament next to the full-size cup
Front and back of the red knit Rock the Holidays sweater with snowflakes, windmills and Dutch Bros on the back
Tap the sticker to turn the lights out

Digital & CRM

Digital Gift Cards

  • Digital gift card: Hope you get a latte gifts
  • Digital gift card: Three holiday cups
  • Digital gift card: Good coffee, great company
  • Digital gift card: Windmill and snowflakes
  • Digital gift card: Espresso love this season
  • Digital gift card: You spark joy
  • Digital gift card: Deck the halls with Dutch

Email

Rock the Holidays 🤘 w/ NEW Drinks

Dutch Bros Coffee goodvibes@members.dutchbros.com

to me ▾

Rock the Holidays 🤘 w/ NEW Drinks email from Dutch Bros Coffee

A Harmony of Sprinkle Cookie Flavor 🎄🎶

Dutch Bros Coffee goodvibes@members.dutchbros.com

to me ▾

A Harmony of Sprinkle Cookie Flavor 🎄🎶 email from Dutch Bros Coffee

Social

Signage

Holiday menu board poster with Hazelnut Truffle Mocha, Candy Cane Classics, Mistletoe Rebel and Holiday Cookie
Jingle Nog poster with a Jingle Nog Latte and Jingle Chai Nog among jingle bells and snow
Rock the Holidays window cling installed on a storefront