Zipfizz Package Redesign

• Branding & Identity
• Packaging & Merch
• Digital

Personal projects like this are such a good reminder to design just for the fun of it, because I love it!! Where I’m from in North Idaho, getting a Zip Fizz from one of the hundreds of local drive-thru coffee stands is a staple activity. The only problem is their packaging is impossible to open and the branding doesn’t stand out amongst other newer brands in the top energy drink category. In this passion project, I not only rebranded to make Zip Fizz pop on a shelf and appeal to a younger audience with its strong typography and bold colors, I solved the problem of spending too long trying to open a canister by replacing the plastic tube with an easy-to-tear pouch.

Made in Illustrator and Photoshop.